Archive | May, 2009

Construction update – May 2009

31 May

About the Crescent

30 May
Design Concept

The Crescent is a special residential, commercial, and office complex in the City Center area of Phu My Hung New City Center. The complex is composed of four seven-level low rise buildings and one six-level international standard shopping mall located near Nguyen Van Linh Parkway.

This unique identity is distinguished by a lake with a gently curving shoreline esplanade and a group of architecturally related buildings that form a crescent along the water’s edge. A green park will also be established on the other side of the bridge. The Starlight Bridge directly links the residential & commercial areas of the Garden Plaza, Panorama and Grand View and is lit with LED’s and an illuminated waterfall.

The landscape and sidewalk have different levels of greenery area and pedestrian walkways. Overhanging trees will provide a comfortable, shaded environment for pedestrians while rest or seating areas, feature lighting, and street furniture will be provided to create a beautiful, serene setting.

The Crescent buildings contain retail shops, entertainment venues, restaurants, offices, and serviced apartments. Nowhere else in Phu My Hung’s New City Center or Ho Chi Minh City will there be a comparable combination of uses and activities located in such a beautiful and memorable setting. The Crescent is intended to become the social heart of Phu My Hung’s New City Center and the first international standard multi-use complex in HCM City.

The Crescent map

Leasing & Management

30 May


Savills is a leading global real estate service provider listed on the London StockExchange.

The company, established in 1855, has a rich heritage with unrivalled growth. It is acompany that leads rather than follows and now has over 180 offices and associates throughout the Americas, Europe, Asia Pacific, Africa and the Middle East.

A unique combination of sector knowledge and entrepreneurial flair gives clientsaccess to real estate expertise of the highest calibre. We are regarded as an innovative thinking organisation backed up with excellent negotiating skills. Savillschooses to focus on a defined set of clients, therefore offering a premium service to organisations and individuals with whom we share a common goal. Savills is synonymous with high quality services and a premium brand, takes a long term view of real estate and invests in strategic relationships.

In Vietnam, the company was established in 1995 and Savills merged with ChestertonPetty Vietnam in 2007. The company received a 100% foreign owned business license in October 1998 allowing us to provide a full range of property consultancy services in Vietnam.

Savills Vietnam provides comprehensive agency, management and consultancy services. Our offices are in Hanoi, Ho Chi Minh City and Saigon South New Urban area, with over 380 staff including a large number of qualified expatriate professionals.

For further leasing enquiries, please contact: (84 8) 3823-9205

Local Amenities

30 May
Billed as Saigon’s new city center, the area of Phu My Hung has become synonymous with clean organized streets and modern infrastructure with excellent international facilities.

Phu My Hung New City Center has been a location of choice for many of the affluent Vietnamese and expatriates wanting a trouble free existence while living and working in Vietnam.

The area is unique as it is complimented by Phu My Hung’s own security force adding that extra feeling safety and peace of mind.

The area is always immaculately kept by our environmental management team and landscape specialists with whom continually beautify the area with lovely plants and trees.

– International schools catering for all nationalities are located here including:
– SSIS – Saigon South international School (Tel: +84 8 5413-0901,
– CIS – Canadian International School (Tel: +84 8 5412-1549
– Japanese School (Tel: +84 8 5417-9013,
– Korean School (Tel: +84 8 5417-9021)
– Taipei School (Tel: +84 8 5417-9006)

The Franco-Vietnamese hospital is also located here being the first international hospital to Vietnam.

There is a wide variety of shops and retail outlets a vast array of restaurants and bars within the area including some supermarkets: Co-op Mart, Fivi Mart, Citi Mart, and Lotte Mart. For the more adventurous there is also a local wet market for seriously fresh produce.

For entertainment, there is an 8-screen cinema, MegaStar (check more information on, on 5F of Paragon which is a Department Store within three minutes walking distance from the Crescent.

The infrastructure continues to grow with the completion of the Phu My Bridge connecting District 2 is expected at the end of 2009 and Phase 2 of Saigon Exhibition & Convention Center is underway.

Commercial office growth is expanding significantly in the area due to a number of multi-national companies moving into the area including the country Headquarters of Manulife and Unilever. The area offers a cleaner fresher prospective for the working environment and free from the intensity of District 1.

Sporting facilities are readily available here with tennis courts, golf driving range, and a flood lit par 3 nine-hole golf course. This is also a safe area for running, cycling, and getting out and about.

Architects & Designers

30 May
Master Planner of Phu My Hung New City Center and the Crescent

Skidmore, Owings and Merrill LLP (SOM) was established in 1936 in Chicago. Major past projects include the Manhattan House (1950), designated as a New York City landmark in 2007; as well as the Air Force Academy Chapel (1958) in Colorado Springs; and the John Hancock Center (1969) and Sears Tower (1973) in Chicago.

In addition to architectural services, SOM has also competed in the field of large scale planning programs. An example of one important commission was as the lead design firm for the Boston Transportation Planning Review, a metropolitan wide re-design of Boston’s entire transit and roadway infrastructure in the 1970s. They have recently designed the Freedom Tower in New York City and the Burj Dubai in Dubai, United Arab Emirates.

Master Planner of Crescent Mall
Design International

Design International is a globally-based boutique design firm with offices in Toronto, London, Jakarta, Milan, Mumbai and Abu Dhabi. The company’s 35-year history of award-winning experience includes projects of every imaginable scale from urban mixed-use developments to groundbreaking research projects.

The company’s integrated approach combining experienced planning with international market research provides master planning and architectural services that maximize the full value of a property. A good plan is the foundation of any successful development. By elevating a project’s efficiency and realizing the full potential of its synergies, D.I. produces master plans that are as much destinations as viable investments.

Designer of Crescent Residence 1
NQH Architects

Architect Ngo Quan Hien is the founder of NQH Architects. He is a Vietnamese American who was born in Saigon and received his professional training at The Southern California Institute of Architecture in the United States of America, which he graduated from in 1993. With the internationally acclaimed firm of Kenzo Tange Associates (KTA) in Tokyo, he has contributed to several urban design projects and unique building design all over the world for several years.

In 1997, he initially established the NQH Design Studio in Vietnam starting with the Saigon South New City Center Detail Master Plan and the first prototype of Row House design. Since then, NQH has contributed and created varieties of urban and architecture projects throughout Vietnam and in China. The company has won several international competitions and has received the top ten architecture award from BCI Asia Group for the past four years.

Designer of Crescent Residence 2
RTA Associates

Ryoji Terajima was born in 1951 in Japan and received a Master of Engineering in Architecture from Waseda University in Japan, and a Master of Architecture and a Master of City Planning from the University of Pennsylvania in the United States. He has worked for 23 years at Kenzo Tange Associates, 14 of which as a Managing Director, after which he founded RTA・Associates in 2006 in Tokyo.

As the Principal & Founder of RTA・Associates, Ryoji Terajima has completed the renovation design, landscape design, and the interior design of a serviced apartment/hotel project in Shanghai as well as the design of high-rise, mixed-use developments and residential complexes in Vietnam.

Designer of Crescent Residence 3 and Crescent Mall
Korn Architects

Mr. Korn is the founder of KORN Architekten, which has been involved in major projects in both architecture and urban planning throughout Europe and Southeast Asia. Following 3 years of practice with Frank O. Gehry Inc. / California as architect for the new Philharmonic Concert Hall in Los Angeles and other projects, Mr. Korn founded Korn Architekten in Germany in 1995, with a focus on high-profile design.

Mr. Korn’s expertise ranges from several shopping center designs, high-profile historical preservation projects and office buildings in Germany, Holland and Spain to master plans for 3 new urban areas and more than 10 high-rise projects in Vietnam. He was involved in all stages of design from concept to construction documentation in all these projects. His 8-years of experience in Vietnam has made him aware of the special local challenges of construction projects.

Designer of Crescent Plaza

Mr. Norihiko Kudo is the principal consultant/designer in K Y T A Architects (Singapore), with over 35 years of experience working on projects ranging from master planning to architectural commissions, from residential, government offices, and schools to civil projects. The architect, Mr. Tan Gek Meng, has had almost 25 years of experience working on projects in various countries, especially in Indochina and Asia. He is particularly familiar with Vietnam and is thus well-versed with Vietnamese legislation and the local culture.

Together with a team of Vietnamese architects from all over Vietnam, K Y T A brings with them the ability to provide balance in any design solution by addressing local sensitivities and balancing those with a more global and international worldview and innovation in design.

Crescent Offices

30 May
Crescent Plaza is at the heart of the Crescent. An imposing 8 storey building spanning one hundred and four of the seven hundred metre boardwalk this architecturally striking design will be the envy of many. The Plaza will provide the most spectacular office entrance reception of any building in Vietnam.

With only four floors at 2000 m2 a floor overlooking the water, exclusivity is a given. This is undeniably a location of choice for both multinational headquarters and large national companies. Increased staff motivation and productivity will be evident by working in the Crescent, the environment, places to walk, relax, shop, eat and drink.

Ample car and bike parking is available to employees, stable power from Hiep Phuc power is at the building and back up power should it be needed is in the building.

Building Floor Plan

Office Specification

Crescent Plaza is at the heart of the Crescent. An imposing 8 storey building spanning one hundred and four of the seven hundred meter boardwalk this architecturally striking design will be the envy of many.

The Plaza will provide the most spectacular office entrance reception of any building in Vietnam.

Serviced Apartment

30 May

This iconic development, set within the heart of Phu My Hung, will offer residents a lifestyle unseen in Vietnam. Located on an attractive waterway, the Crescent will be a traffic free zone for added peacefulness and relaxation.

The Crescent is comprised of four individually designed and fitted buildings. Three of the buildings will provide luxurious, fully furnished, serviced apartments, and the fourth will offer premium office space. A retail strip and waterside boardwalk arc the Crescent, starting from the river via the Starlight foot bridge, stretching all the way to the Crescent Mall.

Away from the overcrowded streets of Ho Chi Minh City, the Crescent is all about effortless lifestyle, with ease and convenience catered for. The Crescent is the premier location whether you are new in town or looking for an escape from the hustle and bustle.

Crescent Residence 1

Living your life to its fullest, in Ho Chi Minh City – with no need for compromise.

All apartments have undergone master design treatment in contemporary fusion style design. All apartments offer a comprehensive inventory throughout, from expertly fitted kitchens to flat screen televisions in the living room and master bedrooms.

With commanding panoramic views of the crescent and beyond this is the perfect place to relax and unwind.

Crescent Residence 2

Offers the convenience of modern living in a tranquil natural setting.

Using dynamic modern Japanese styling, design and furnishings Crescent Residence 2 will suit the tastes and lifestyle of urban professionals offering a peaceful retreat from the vibrant city. Relaxation guaranteed from the apartment balconies overlooking the water.

Crescent Residence 2 is linked to the Crescent Plaza via Sky Bridge giving residents direct access to the Crescent Residence Club facilities.

Crescent Residence 3

Home away from home – The family location.

Crescent Residence 3 is the family destination, designed to welcome parents and their children. Natural light gives these Asian tropical apartments a real family feel. Large bedrooms, ample storage spaces, great views and underground parking provide for the perfect family location.

Onsite facilities include a swimming pool and dedicated play facilities, coupled with Crescent and its surrounding areas, this is the right environment for raising up your children.


* Fully Furnished and equipped
* Maid service 6 times a week
* Kitchen appliances
* 24 hour security & international management
* Cable TV – 79 channels
* Swimming Pool
* Squash court
* Fitness centre/locker rooms/toilets
* Clubhouse
* Children’s play area
* Shuttle buses to District 1
* Underground parking (charged extra)

Entertainment and Shopping

30 May

The unique setting of The Crescent will host not only seasonal and cultural activities of the community but also commercial events from the retail strip and shopping mall.

There are over 3,000 square metres of entertainment space, 4,000 square metres of event space, and a range of community spaces such as the Starlight Bridge, the pedestrian waterside boardwalk, and the courtyard of The Crescent buildings which provide a relaxing destination.

The Crescent will come to life with an action-packed program of events. The yearly calendar of celebrations will be prepared for everyone, such as a flower market, lantern parade, and an international food festival for families to enjoy.

Shopping & Dining

The Crescent Retail completes the residential neighborhood & business community. The perfect place for shopping, dining, socializing, simply taking a stroll, having a drink to unwind, or taking refuge after a hard day’s work. The fun-filled retail strip offers boutiques, coffee shops, bars, bookstore, spa, and restaurants with ample parking.

Come and partake in weekend strolls or relaxing meals in the sunshine with family, colleagues and friends, basking in the natural splendor of the breath-taking scene. You will want to linger until the late hours, shop, dine or just enjoy the surroundings with natural elements that surrounds this modern, secure, and clean environment.

For a pleasurable shopping experience, an unforgettable celebration of events, a meeting place for everyday, or simply admiring the scenic backdrop, come to The Crescent…

Crescent Mall

Crescent Mall is the key project of the Crescent retail development. Strategically located between Nguyen Van Linh Parkway and the Crescent Promenade and its lifestyle shopping arcade, Crescent Mall will provide nearly 200 shops along 5 levels of an air-conditioned inner atrium. The 6th floor roof terrace with breathtaking city views will host events from fashion shows to concerts and receptions.

Anchors include an international supermarket on the basement level, a food-court and entertainment zone on the 5th and 6th level as well as a full size cineplex with 8 screens. Three basements offer ample parking, and escalators as well as elevators connect all parking levels with the shopping levels.

Upon completion, this project will be the largest shopping mall in Vietnam offering an international standard shopping experience.

Basement 1

The supermarket will add value to the surrounding residential area by providing the convenience goods necessary for a regional mall. The supermarket operator shall be of an international standard in terms of management and branding as the supermarket will fulfill the role of a crucial traffic generator for the rest of the centre.

Ground Floor
Higher end Fashion & Accessories, Flagship Stores and Coffee Shops

This floor will aim at the upper middle-income market. The accessories, leather goods, watches and jewelry will add to the exclusiveness of this floor.

Level Two
Branded Casual Fashion, Career fashion, Health & Beauty, F&B, and Accessories

The anchor for this floor will be a casual female fashion / sportswear flagship store and a cosmetics precinct.

Level Three
Active wear & digital lifestyle

This floor will be aim at the middle-class, upper middle class segment. The digital offering will complement this offer and bring a high tech touch to the centre.

We will be aiming for trendy sportswear brands as well as more conservative outdoor apparels. A possible anchor for this floor would be an electronics superstore or a sportswear flagship store.

Level Four
Family lifestyle, home deco & youth categories

The stores in this floor will be larger than those on lower levels as they require the extra floor space to display large furniture stores. There will also be stores offering design accessories for the house and other home accessories such as lightings and fabrics.

Youth categories with toys stores, kids/teen fashion and maternity offer will complement the family lifestyle offer making this floor a real destination.

A possible anchor for this floor will be a toy superstore or a furniture showroom.

Level Five
Entertainment Lifestyle Zone

This level will cater to the Cinema and food court category representing the entertainment offer of the centre. These two strong categories are expected to pull large volumes of traffic throughout the centre.

Level Roof
Event & Entertainment Zone

The 6th floor roof terrace with breathtaking city views will host events from fashion shows to concerts and receptions.

Danang to build 7,000 apartments

29 May
Authorities of the central coast city of Danang are mulling a plan to build 7,000 apartments for low-income families in the city from now to 2010.

The city says it will spend VND1.7 trillion developing five to seven floor buildings including essential infrastructure. The developer said each VND200 million unit will be between 50 and 70 square meters.

According to the program, qualified buyers include dislocated families, state employees, industrial park workers, students and people who have made past contributions to the country.

The program calls for 25% down payments, 13 year financing at 2.9% per year and restricts reselling and leasing. Certificates of ownership will be forthcoming upon final payment.

As an incentive for developers, the Government will exempt land use tax, value added tax and income tax, with the last for the first four years. Developers will get a 50% reduction in income tax for the following five years.

By Phong Van – The Saigon Times

Richland Emerald

29 May
Richland Emerald is very close to Binh Tay Market – a busy trading area of Cho Lon; in the opposite of People committee of District 6 and away 500m only from East West Avenue – the most beautiful street of Saigon.

Due to synchronous traffic system surrounding the project, from here you can easily go to city’s districts as Dist 5, 6, 10, Saigon South and Binh Chanh as well as go to Western provinces.

Being the first wonder worth with a rich land which has a long-standing business tradition of Dist 5 and 6, Richland Emerald bring splendid, portly, luxurious manner for itself and a true value of Asian wonder. With primary location combining with facilities serving demand of a modern living, the tower brings a value desert to its tenants, a fully Asian regal living style.


– Land area: 3,813sq.m

– Building density: 40%

– Total net floor size: over 38,000sq.m

– The tower comprises 28 storeys, 2 basements and 1 technical floor

– 1st basement: supermarket (about 1,600sq.m)

– 1st – 3th floor: commercial area, entertainment, healthcare center, spa, restaurant and etc. (about 5,000sq.m)

– Technical floor: gym, swimming pool and play ground for children (about 700sq.m)

– 4th – 28th floor: high-class apartment and penthouse (about 24,000sq.m)

At Richland Emerald, only one thing you often do is enjoying the life here with facilities, luxurious and comfortable environment and superior quality by:

– Modern entertainment and shopping area

– Resting and relaxing services with international stander at gym, healthcare center and spa

– Private space with play ground for children and swimming pool inside the tower

– Tree area surrounding project and park in the opposite of project will create a lively living space in the middle of the city.

– 2 basements for parking with total area of 3,500sq.m, this can meet parking demand of all tenants here and customers come here to shop.

– Modern technical system serves the tower:

* Central air-conditioning system serves business commercial services area.

* 3 high-speech elevators serve all tenants here

* Back-up generator

* Fire alarm and prevention system

* High-speech ADSL

* Telecom communication system

* Observing camera system

For further information, please contact:

Richland Property
Address: 116-117-118 Bai Say Str. – District 6 – Ho Chi Minh City
Phone: (+84 8) 3862 6555
Website: -Email: