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Serviced Apartment

30 May
Introduction


This iconic development, set within the heart of Phu My Hung, will offer residents a lifestyle unseen in Vietnam. Located on an attractive waterway, the Crescent will be a traffic free zone for added peacefulness and relaxation.

The Crescent is comprised of four individually designed and fitted buildings. Three of the buildings will provide luxurious, fully furnished, serviced apartments, and the fourth will offer premium office space. A retail strip and waterside boardwalk arc the Crescent, starting from the river via the Starlight foot bridge, stretching all the way to the Crescent Mall.

Away from the overcrowded streets of Ho Chi Minh City, the Crescent is all about effortless lifestyle, with ease and convenience catered for. The Crescent is the premier location whether you are new in town or looking for an escape from the hustle and bustle.

Crescent Residence 1


Living your life to its fullest, in Ho Chi Minh City – with no need for compromise.

All apartments have undergone master design treatment in contemporary fusion style design. All apartments offer a comprehensive inventory throughout, from expertly fitted kitchens to flat screen televisions in the living room and master bedrooms.

With commanding panoramic views of the crescent and beyond this is the perfect place to relax and unwind.





Crescent Residence 2


Offers the convenience of modern living in a tranquil natural setting.

Using dynamic modern Japanese styling, design and furnishings Crescent Residence 2 will suit the tastes and lifestyle of urban professionals offering a peaceful retreat from the vibrant city. Relaxation guaranteed from the apartment balconies overlooking the water.


Crescent Residence 2 is linked to the Crescent Plaza via Sky Bridge giving residents direct access to the Crescent Residence Club facilities.




Crescent Residence 3


Home away from home – The family location.

Crescent Residence 3 is the family destination, designed to welcome parents and their children. Natural light gives these Asian tropical apartments a real family feel. Large bedrooms, ample storage spaces, great views and underground parking provide for the perfect family location.

Onsite facilities include a swimming pool and dedicated play facilities, coupled with Crescent and its surrounding areas, this is the right environment for raising up your children.





Facilities:

* Fully Furnished and equipped
* Maid service 6 times a week
* Kitchen appliances
* 24 hour security & international management
* Cable TV – 79 channels
* Swimming Pool
* Squash court
* Fitness centre/locker rooms/toilets
* Clubhouse
* Children’s play area
* Shuttle buses to District 1
* Underground parking (charged extra)

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Entertainment and Shopping

30 May
Entertainment


The unique setting of The Crescent will host not only seasonal and cultural activities of the community but also commercial events from the retail strip and shopping mall.

There are over 3,000 square metres of entertainment space, 4,000 square metres of event space, and a range of community spaces such as the Starlight Bridge, the pedestrian waterside boardwalk, and the courtyard of The Crescent buildings which provide a relaxing destination.

The Crescent will come to life with an action-packed program of events. The yearly calendar of celebrations will be prepared for everyone, such as a flower market, lantern parade, and an international food festival for families to enjoy.

Shopping & Dining


The Crescent Retail completes the residential neighborhood & business community. The perfect place for shopping, dining, socializing, simply taking a stroll, having a drink to unwind, or taking refuge after a hard day’s work. The fun-filled retail strip offers boutiques, coffee shops, bars, bookstore, spa, and restaurants with ample parking.

Come and partake in weekend strolls or relaxing meals in the sunshine with family, colleagues and friends, basking in the natural splendor of the breath-taking scene. You will want to linger until the late hours, shop, dine or just enjoy the surroundings with natural elements that surrounds this modern, secure, and clean environment.

For a pleasurable shopping experience, an unforgettable celebration of events, a meeting place for everyday, or simply admiring the scenic backdrop, come to The Crescent…

Crescent Mall

Crescent Mall is the key project of the Crescent retail development. Strategically located between Nguyen Van Linh Parkway and the Crescent Promenade and its lifestyle shopping arcade, Crescent Mall will provide nearly 200 shops along 5 levels of an air-conditioned inner atrium. The 6th floor roof terrace with breathtaking city views will host events from fashion shows to concerts and receptions.

Anchors include an international supermarket on the basement level, a food-court and entertainment zone on the 5th and 6th level as well as a full size cineplex with 8 screens. Three basements offer ample parking, and escalators as well as elevators connect all parking levels with the shopping levels.

Upon completion, this project will be the largest shopping mall in Vietnam offering an international standard shopping experience.

Basement 1
Supermarket

The supermarket will add value to the surrounding residential area by providing the convenience goods necessary for a regional mall. The supermarket operator shall be of an international standard in terms of management and branding as the supermarket will fulfill the role of a crucial traffic generator for the rest of the centre.

Ground Floor
Higher end Fashion & Accessories, Flagship Stores and Coffee Shops

This floor will aim at the upper middle-income market. The accessories, leather goods, watches and jewelry will add to the exclusiveness of this floor.

Level Two
Branded Casual Fashion, Career fashion, Health & Beauty, F&B, and Accessories

The anchor for this floor will be a casual female fashion / sportswear flagship store and a cosmetics precinct.

Level Three
Active wear & digital lifestyle

This floor will be aim at the middle-class, upper middle class segment. The digital offering will complement this offer and bring a high tech touch to the centre.

We will be aiming for trendy sportswear brands as well as more conservative outdoor apparels. A possible anchor for this floor would be an electronics superstore or a sportswear flagship store.

Level Four
Family lifestyle, home deco & youth categories

The stores in this floor will be larger than those on lower levels as they require the extra floor space to display large furniture stores. There will also be stores offering design accessories for the house and other home accessories such as lightings and fabrics.

Youth categories with toys stores, kids/teen fashion and maternity offer will complement the family lifestyle offer making this floor a real destination.

A possible anchor for this floor will be a toy superstore or a furniture showroom.

Level Five
Entertainment Lifestyle Zone

This level will cater to the Cinema and food court category representing the entertainment offer of the centre. These two strong categories are expected to pull large volumes of traffic throughout the centre.

Level Roof
Event & Entertainment Zone

The 6th floor roof terrace with breathtaking city views will host events from fashion shows to concerts and receptions.

Press Release: Phu My Hung Corporation officially introduced the CRESCENT and appointed SAVILLS to be sole leasing & management agent for the project

9 Apr
Ho Chi Minh City, April 9th, 2009 – The Phu My Hung Corporation unveiled The Crescent on April 9th 2008. On this occasion, the announcement that Savills Vietnam was appointed as the sole leasing and management agent for the entire development was made.


The project, located in the new financial and commercial district of Phu My Hung in District 7 will total a size of 150,000 sq m in its first phase and will cost US$ 200 million of investment.

The Crescent will comprise of approximately 300 premium serviced apartments, 10,000 sq m of international standard office space, 22,000 sq m of waterfront retail space opening from July 1st 2009 and in addition, a regional shopping mall of 45,000 sq m, the first of its kind in Vietnam starting construction in July 2009.

The community will experience the unique elements of “The Crescent” that will create a central Lifestyle precinct in the heart of District 7, providing a lively and welcoming meeting place.

Combining the preserved landscape of the banks of the Crescent Lake and the modern streetscape of a contemporary high-class development, The Crescent brings to Saigon South a destination that embraces the heritage and character of the existing lake and offers the latest in working, shopping, entertainment, dining and living choices for current and future generations to enjoy.


“I have witnessed first hand the growth of Phu My Hung and the aspirations of people wanting to live and work in Phu My Hung. Completion of the Crescent and Crescent Mall will further enhance the area and offer further confirmation that PMH is the number one place to live, work, shop and play.” said Rupert Provest, Head of Leasing for Savills Vietnam.

The apartments are designed with a wide range of layouts from 1 to 4 bedrooms that can accommodate the needs of a wide array of residents from the families to the young couples and single executives. An exclusive fitness centre, 2 swimming-pools, squash courts and gardens will contribute to making living in the Crescent highly desirable.

In addition, there will be over 210 specialty stores, an array of restaurants and cafes, offering both indoor and alfresco dining, an 8 screens Cineplex, over 3,000 sq m of entertainment areas and a range of community spaces such as the Starlight Bridge and the pedestrian waterside boardwalk, which provides a place to relax and escape.

This unique setting will host not only seasonal, sportive and cultural events of the community but also commercial events from the shopping mall.


“The Crescent will come to life with an action-packed program of events. The yearly calendar of celebrations will include something for everyone, from fashion parades to flower exhibitions, dance events and ‘Movies in the Square’ for the whole family to enjoy.

“It is very exciting to be involved in the first true international shopping mall and entertainment venue of Vietnam. Savills having managed and been involved in numerous retail projects across the region, we are excited to see this project coming to life in this vibrant retail market” said Brett Ashton, Managing Director for Savills Vietnam.

About Phu My Hung

Established on 19th May, 1995, Phu My Hung Joint Venture Company was joint by Tan Thuan Industrial Promotion Company (IPC Vietnam) and Central Trading & Development company (CT & D – Taiwan).

IPC: represents for Ho Chi Minh City People’s Committee, contributing 30% to the fund, by land-using right and human resources for Phu My Hung’s development. CT&D: one of the biggest and the most successful foreign investor in Vietnam with the capital investment of over $650 million in three considerable projects: Phu My Hung new urban town, Tan Thuan EPZ (Export Processing Zone) and Hiep Phuoc Power Plant. CT & D contributes 70% in the Phu My Hung new urban town.

With main function is building the ten-lane Nguyen Van Linh Boulevard (a road with total length and width approximately 17.8 km and 120 meter respectively) as well as building the Phu My Hung new urban town along the road, Phu My Hung has contributed to reducing the population density in inner-city areas.

About Savills

Savills is a leading global real estate service provider. The company, established in London in 1855, has a rich heritage with unrivalled growth. Savills now has over 200 offices and associates through out the Americas, Europe, Asia Pacific, Africa and the Middle East. A unique combination of sector knowledge and entrepreneurial flair gives clients access to real estate expertise of the highest calibre. Savills is regarded as an innovative-thinking organization which offers a premium service to developers, investors, owners and occupiers. Savills Vietnam is the largest and most experienced provider of real estate services in the country with 370 staff and has been operating in Vietnam since 1995.

Savills Vietnam offer services across three major platforms: consultancy, agency sales and leasing and property management.
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